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CapitalistFri Oct 16 · 11:16 AM ET · MSCI announcement (Oct 15) + strategy.com/msci + Strategy 8-Ks + Greenwood & Sammon (NBER, 2022)

MSCI’S FORCED SALE OF STRATEGY IS ABOUT $2 BILLION — LESS THAN ONE DAY OF TRADING — THE “NON-OPERATING” LABEL IS THE PART THAT STICKS — BDCS WERE DROPPED IN 2014 AND WERE STILL LOBBYING TO GET BACK IN TEN YEARS LATER

MSCI said on October 15 that “non-operating companies” can’t be in its indexes, and its own list marks Strategy “Deleted” at the close on November 30. Here’s the forced sale. Strategy says funds tracking those indexes hold about 13 million of its shares, 3.1% of its basic shares. At the October 15 close of $151.29, that’s about $2 billion, roughly two-thirds of one day’s trading in MSTR so far this month. Two days before the decision, Saylor called it “a fairly de minimis amount of capital.” On the sale, he’s right.

History agrees with him on the price. In the 1990s, a stock dropped from the S&P 500 fell 16.6% on average between the announcement and its removal. From 2010 to 2020 the average was minus 0.6%, which is nothing, per a 2022 NBER paper by Robin Greenwood and Marco Sammon. Buyers outside the index show up, and a removal everyone saw coming gets priced early. This one has been coming since October 2025. MSTR closed up 5.6% on October 15, before MSCI posted the rule at 4:48 PM ET.

The label is what sticks. Index rules don’t get reversed because a stock goes up. When Yahoo turned into Altaba, a fund holding Alibaba stock, S&P said in June 2017 that “closed end funds are ineligible” and dropped it. It never came back. It liquidated in 2019. Business development companies, lenders that fund themselves by selling stock, were dropped by S&P and Russell in 2014 over a fund-fee rule. In 2024 their trade group was still lobbying Congress to get them back in. A company the biggest index firm calls non-operating carries that tag into every big money manager’s spreadsheet.

And Strategy is the one company where the label costs real money, because its product is the gap between its stock and its bitcoin. That gap is thin: 1.05 times, by mnav.com’s headline measure on October 16. From September 21 to October 11, its filings show $282.9 million of common stock sold, no preferred, and $520.4 million spent buying back STRC. If “non-operating” drags that 1.05 toward 1, selling stock to buy bitcoin stops paying. Saylor says MSCI is “out on their own on this one.” Watch the final list on November 11, the close on November 30 and the Nasdaq-100 review in December. If nobody follows MSCI, he’s right about that too. At the time of this writing, bitcoin was $81,700.

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MSCI announcement (Oct 15) + strategy.com/msci + Strategy 8-Ks + Greenwood & Sammon (NBER, 2022) · FRI OCT 16 · 11:16 AM ET

Terms in this story: mNAV multiple, STRC